I love stunts. And, delightfully for folks like me that share that love, Eater’s latest stunt is shaping up as an all-time classic. It’s called The Contest — hashtag #thecontest — and it’s part of Eater’s Cheap Eats Week 2015, which kicks off today across all Eater sites. But it’s only New York City that gets to participate in The Contest.
The gist: each participant — and there are a dozen Eater/Vox folks playing, plus anyone in the general public who wants to get in on the fun — has $10 total to spend each day on Cheap Eats out and about in the five boroughs. No home cooking is allowed. Plenty of alcohol is allowed. Check out the insanely specific rules, and the Eater editors’ report on their Day One breakfast and lunches.
Eater Editor-in-Chief Amanda Kludt asked me to judge The Contest, and honor which I accepted, only later to learn that I was the second choice. Regardless, I kicked off my judging duties a tweetstorm about it this afternoon:
Larry David bowed out at last second, so I am judging Eater's THE CONTEST #thecontest (with help from Vox Media EICs) this week. 1/5
— Lockhart Steele (@Lock) July 13, 2015
Originally, Amanda and I thought judging would take place on a daily basis, but seeing how The Contest is playing out on Day 1, it’s clear that some contestants are making week-long themes a cornerstone of their Contest strategy. There’s no great way to judge that day-by-day. So: The Contest will end at 11:59pm on Friday, and I’ll spend the weekend judging, likely with a secret special guest co-judge, with the scoring and winners revealed on Eater NY next Monday.