Now that it’s clear to all that I’m back to daily blogging (three = trend), here’s a completely gratuitous photograph of me onstage at Digital Content Europe in London last week, talking Vox Media. This presentation followed one the previous week that Vox Media Creative Director Chad Mumm and I gave onstage at MIPTV in Cannes, France.
“Cannes? Oh, it’s an armpit,” Mom Steele remarked when I told her the plans for my trip. She wasn’t exactly wrong — I knew what she meant, at least — but I’d never been to the South of France and I figured going there in mid-April from New York would not be worst thing. Nor was Cannes’ old harbor non-charming, nor was the food at Da Laura not completely delicious both times I lunched there.
But there’s something funny about these industry gatherings: the main outcome of them appears to be getting oneself invited to more of them. Vox hosted a lunch for MIP attendees my last day in Cannes, at which numerous persons associated with other conferences lined up to invite me/Vox to their conference. Nothing wrong with a nice invitation, and I’ll probably go to at least one of them, because I’ve always wanted to see Antarctica. But as Ezra Klein pointed out to me when I was hanging out at the Vox office in Washington, DC a few weeks ago, the problem with conferences is that arguably the best thing that can happen at them — meeting talent you’d like to hire — tends to happen less often the fancier the conference is.
He’s surely right. Yet abstractions of the conferences world aside, I do love going onstage in front of an audience. The gathering in London in particular was very savvy about Vox Media and deeply fascinated by what we’re doing, so it blossomed into a great conversation. Inside Vox, we’re getting better and better about talking about what we do in these kind of public settings. This Thursday, we’ll put that to the test when Vox showcases at Newfronts for the first time at a big theater in midtown Manhattan. Full report from the front lines to follow.