[LS.com homepage, September 2001]

I sat on the roof of my apartment building last week with my old friend Jonny Porkpie, talking to him about this idea I had to relaunch my personal blog. Jonny, thinking it over, didn’t encourage or discourage me. Instead, he asked, “Should I relaunch my blog too?”

Which is really the perfect reply. Back then, we’d had a ton of stupid fun linking to each other’s blog posts for no other reason than that they existed and that it amused us greatly. Who wouldn’t want back in on that?

Regardless, as I wrote on The Verge, I am bringing back this blog. My goal is to write one item a day, every weekday, more or less, starting today. Some of the posts will be about Vox Media, in the spirit of increasing the transparency into the editorial side of the company in my role as Editorial Director. But this is not primarily a promotional undertaking, because that would suck. I’ll also blog about restaurants, travel, the South Street Seaport, the great city of Charleston, the great state of Maine, ephemera, nonsense, whatever. My hope is to relearn the practice of daily blogging, which used to be the most effortless thing in the world for me but now feels terrifying.

Back then, too, Hugh MacLeod of Gaping Void used to say  blogging is a great way to make things happen indirectly. In my case, the blogging I did here about my old neighborhood, the Lower East Side, somehow led to the creation of Curbed. My restaurant blogging on Below 14th unexpectedly served as a prototype for Eater.

Can blogging — Jesus fuck, blogging! — still open unseen doors? Seems highly unlikely.

Perfect. So with big thanks to Casey Gollan for getting me set up in this renovated Web Presence home, here goes again.