I’ve been in Cannes, France since last weekend with a great cast of colleagues. This is the week each year when the advertising and media industries descend on this town for Cannes Lions, an advertising awards/conference/thing that’s really an excuse for taking one thousand meetings and drinking one thousand glassies of rosé. (Current personal tally: 882, with 18 hours to go.) It’s a beautiful place to be, we’ve had a ton of great meetings, and we hosted a dinner with Gawker Media last night at Da Mimmo. As the week begins to wind down, all we have left to worry about is getting our heads beaten in by rage-filled taxicab drivers.
Cannes is one of seven French cities where Uber is currently up and operational; predictably, it works perfectly. Riding in an Uber a few nights ago, I struck up conversation with the driver. He proceeded to do what Uber drivers do everywhere: bitch about Uber. What used to be a 100 euro trip from the airport to Cannes is now just 45 euro trip, we learned, which seems like a decent consumer benefit? In any case, what upset our (Uber Black) driver even more than Uber’s pricing is the existence of UberPOP, which is what UberX is called in Europe. As a licensed black car driver, he thinks only licensed drivers should be allowed on the Uber platform. Uber, of course, disagrees.
The French cab drivers are also upset about the existence of UberPOP, and to make that clear to the world, they’ve decided today to burn the country to the ground. Having lived in Paris in the late 1990′s, I’m familiar with the French predilection to faire une greve; I even fondly recall a dairy farmer strike that filled the streets of Paris with cows one day. Today, though, the French cabbies are taking things a little further.
Driving into Cannes this morning from the Vox Manor on the edge of town, we hit a roadblock of cabbies and police officers in a roundabout. UberSTOP stickers adorned the backs of idle taxis. Jonathan Hunt expertly navigated past the roadblock, which had only managed to curtail traffic coming from the other direction; there was much shouting. Evidently we faired better than Courtney Love, whose car got smashed at a Paris airport while cops looked on. “Is it legal for your people to attack visitors?” she asked on Twitter. (Excellent question.) I haven’t witnessed any violence, though a guest at our Vox BBQ this afternoon told me she’d seen an UberPOP driver pulled from his car and beaten on the other side of town. Um, Jesus.
I’m writing these words looking out over the bright blue Mediterranean, and the cognitive dissonance is a strong as the breeze.